Interactive Entertainment Business

The IEB Global Marketing group enlisted Blue Rooster to develop a creative, out of the box SharePoint site with fun and unexpected functionality. With multiple product groups and multiple branding strategies, they wanted to be positioned in a different category – beyond the Microsoft corporate look and feel. We created a super cool design for the Site, pulling characters from various games and using them as a rotational element in the header. Screen shots from games were used as larger header graphics on secondary pages. And custom caricatures of the department head and all of his direct reports were also featured in the Team Profile section.

Silverlight functionality was developed in high definition format, styled to integrate into the page smoothly. We also incorporated streaming video onto the Home Page. Added functionality included an interactive Calendar feature, color-coded by division and importable to Outlook.

• Silverlight animation
• Custom caricature illustrations
• Video streaming
• Enhanced calendar functionality